Thursday, November 20, 2008

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About Trademark Properties, L.L.C.
HomeVestors' Success Formula  |  Accolades

Vision Statement
Transforming the Real Estate industry so that everyone we touch wins!


Mission Statement
HomeVestors of America provides world-class products, services and training to our franchisees, empowering them to transform the Real Estate industry.

Diane and Greg

Historical Overview
Franchise Billboard

After developing award-winning franchised real estate offices in Dallas, TX and Houston, TX in the 1970s and 1980s, the late Ken D'Angelo decided to focus on recycling single-family houses in Dallas. That decision was the basis for what has become HomeVestors of America, Inc., the "We Buy Ugly Houses®" people!

In the early 1990s, Mr. D'Angelo created a unique billboard advertising campaign that attracted people who were motivated to sell their houses quickly and at a discount. Mr. D'Angelo was willing to purchase the properties - even when they were in dire need of repair - thus the beginnings of the HomeVestors of America, Inc., slogan "We Buy Ugly Houses". Mr. D'Angelo resold some of the houses to local real estate investors, and in other instances he repaired the properties - enhancing the neighborhoods where they existed - and sold them, often to first-time home buyers.

John P. Hayes, Ph. D.
President and CEO
HomeVestors of America, Inc.
By the mid-1990s, when he was buying and selling more than 100 properties annually, Mr. D'Angelo decided to teach others how to recycle single-family houses in their communities. That's when he founded the "We Buy Ugly Houses" franchise business system, HomeVestors of America, Inc. (HVA), the first franchise company of its kind. HVA trains and supports franchisees who specialize in buying properties in need of repair, expanding and building upon the HVA reputation for "We Buy Ugly Houses".

The "We Buy Ugly Houses" HomeVestors franchise is unique for several reasons including: a customized financing program that loans money to HomeVestors franchisees for the purposes of buying and renovating real estate; a proprietary computer software system that HomeVestors franchisees use to evaluate single family houses for purchase and repair; and a high-impact billboard campaign that quickly achieves nearly 100% customer awareness within months of implementation using the slogans "We Buy Ugly Houses" and "UG Buys Ugly Houses®". In fact, almost every adult in a HomeVestors market recognizes the yellow and black billboard campaigns!

In September of 2004, when he was diagnosed with a deadly cancer, Mr. D'Angelo selected John P. Hayes, Ph. D., to serve as president and COO of the rapidly growing company. HVA's Board of Directors promoted Dr. Hayes to president and CEO and elected him chairman of the board, in January of 2005, shortly after Mr. D'Angelo's death.

In June 2008, Franchise Brands, LLC, a Connecticut-based privately-held company, became majority owner of HomeVestors with the purchase of approximately 62 percent of company stock.

As of 2008, HomeVestors of America, Inc. has more than 230 franchised offices throughout the United States. By 2010, HomeVestors plans to have 500 franchised HomeVestors offices nationwide.

Among the company's many accolades, HomeVestors has been named to Entrepreneur Magazine's "Franchise 500" list for the last five consecutive years, Entrepreneur's "Fastest-Growing Franchises" for the last four consecutive years, and SMU Cox School of Business "Dallas 100" list of fastest-growing private companies based in Dallas for the last four consecutive years. HomeVestors is the only home buying franchise on each of these lists. HomeVestors was named to the prestigious Franchise Business Review's Top 50 Franchises for the third consecutive year in 2008. HomeVestors received this annual honor that is awarded to franchisors with the highest level of franchisee satisfaction.

HomeVestors of America, Inc., and its HomeVestors franchisees, are not alone in the real estate market. In fact, tens of thousands of people across the United States are engaged in buying and selling previously owned houses...but only a small percentage of them make a living from this business. Some people buy only one or two properties a year, while others buy a dozen or more. However, every real estate investor faces two common challenges: (1) where to find houses to buy, and (2) having the money to buy them. Almost every investor would buy more houses if he or she could solve these two challenges.

The "We Buy Ugly Houses" HomeVestors of America, Inc., franchise system solves both of those challenges for its franchisees. HomeVestors' creative and aggressive marketing campaigns include billboard, direct mail, TV and radio advertising to drive a continuous flow of business to HomeVestors franchisees. HVA also provides sources of money for its franchisees, enabling them to both purchase and repair properties. Thanks to the HomeVestors system providing houses to buy and available capital to buy them, HomeVestors franchisees purchase large quantities of homes each year.

HomeVestors of America, Inc. is a unique business. Among real estate companies, there is no comparable business to the HomeVestors of America, Inc. franchise system.


HomeVestors' Success Formula
Jen and Tim

HomeVestors of America, Inc., and its franchisees are not alone in the real estate market. In fact, tens of thousands of people across the United States are engaged in buying and selling previously owned houses . . . but only a small percentage of them make a living from this business. Some people buy only one or two properties a year, while others buy a dozen or more.

However, every real estate investor faces two common challenges: (1) finding houses to buy, and (2) finding the money to buy them. Almost every investor would buy more houses if he or she could solve these two challenges.

The "We Buy Ugly Houses" HomeVestors system utilizes a formula that solves both of these challenges for its franchisees. First, HomeVestors' creative and aggressive marketing campaigns drive a continuous flow of business to HomeVestors franchisees through the use of billboard, direct mail, TV and radio advertising. Second, HVA offers franchisees an opportunity to borrow funds to purchase and repair more properties than they would otherwise be able to.

Thanks to the HomeVestors' system of locating houses to buy and providing the capital with which to buy them, HomeVestors franchisees are building independent, thriving businesses through buying and selling houses.

HomeVestors of America, Inc., is unique for several reasons, including:

  • Offering a customized financing program that loans money to HomeVestors franchisees for the purposes of buying and renovating real estate;
  • Providing franchisees with a proprietary computer software system that enables them to efficiently evaluate single family houses for purchase and repair;
  • Offering a proven, high-impact billboard campaign that quickly achieves nearly 100% customer awareness within months of implementation. In fact, almost every adult in a HomeVestors' market recognizes our "We Buy Ugly Houses" yellow and black billboard campaigns; and
  • Operating according to a code of values, which enhances the HomeVestors brand.

Among real estate companies, there is none comparable to the HomeVestors franchise system.


Receiving the award on behalf of HVA were five members of the Leadership Team : Paul D'Angelo (left), director/information technology; Dr. John Hayes, CEO; Bonnie DePasse, legal counsel; David Hicks, VP of Operations; Jason Killough, director/franchise development.
 

Accolades

HomeVestors® of America, Inc., the company famous for its "We Buy Ugly Houses"® billboards, has been ranked among the prestigious Franchise 50 – 2008 Franchisee Satisfaction Awards™ by Franchise Business Review, a market research firm.

This is the third year in a row HomeVestors has received this honor that is awarded to franchisors with the highest level of franchisee satisfaction. More than 325 companies registered for this year's Franchise 50, making this one of the largest surveys of its kind ever completed.

"The Franchise 50 has quickly become the most exclusive award in franchising," said Eric Stites, founder and president of Franchise Business Review. "Without a doubt, HomeVestors is putting their franchisees first and their franchise opportunity ranks among the best of the best in franchising today."

HomeVestors ranked 27 on the Top 50 Franchises Large Class list, which includes systems of 200 units or more. This ranking is an increase of eight places from the previous year.

While, anonymously, franchisees had the following praise for HomeVestors of America:

  • "HomeVestors definitely has a unique product and is far more professional and streamed lined than anyone else in the as-is real estate business."
  • "HomeVestors of America, Inc. maintains a very high level of integrity with their franchisees. They do what the say they'll do, and more."
  • "This franchisor provides outstanding support of their franchisees!"

"This is an honor for HomeVestors and is especially important to us because it's a pure franchisee survey," said John Hayes, president and CEO of HomeVestors of America. "It's the best indicator of how well HomeVestors is performing within our franchise system. To rank among the Franchise 50 for a third consecutive year is the greatest compliment our franchisees could give to us."